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Design Thesis: Planet Zero

I spent 7 months creating my thesis project. It's an app called Planet Zero. I created it because there is a need to make a significant change in our daily habits by 2050 to avoid catastrophic global warming. A year many scientists predict is the year of irreversible damage to our planet.

I found through research that there is a mental disconnect in the way people consider their personal carbon footprints, resulting in them not fully grasping the impact they have on our planet or being able to make better sustainable decisions.

My app Planet Zero allows people to visually track their carbon

footprint and track cities participating across the US, by linking with their individuals finances. Because everything we buy has a carbon footprint. Alongside this is a digital billboard placed in central areas of major cities throughout the US that consistently updates the public on their overall impact on things like water usage, energy usage and more. I want people to be reminded in a positive way on how to help make a change.

This project took 7 months from start to finish and was presented at the annual MIAD Thesis Exhibition.

Role: Creative Director, Art Director, Production Designer, Copywriter, Illustrator and Animator

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Please download a copy of my process book below for a more detailed look into my thesis project. You can also download a "10 Ways to Offset Your Footprint" PDF I created to find ways you can make a difference right now.

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