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Smokehound BBQ Logo Redesign

Smokehound BBQ is a catering and competitive BBQ competition team based in New London, WI. I was given the opportunity to update Smokehound's logo through freelance work from Fox Valley Web Design.

The goals for this redesign was to update an existing logo and modernize it. Keeping a similar color palette and illustrative feel, like

their existing branding had, was important. The pig head is an icon used throughout their website as a secondary element versus being attached with their main logo, giving an overall simpler look.

Role: Graphic Designer and Illustrator

Screen Shot 2021-01-10 at 12.14.45
Screen Shot 2021-01-10 at 12.14.38
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